The challenge was to create content based on the established brand to attract qualified applicants, using platforms such as LinkedIn, newsletters, and the web
Explanatory videos, testimonials, and educational content were developed to communicate the program. To optimize time, given the participants' busy schedules, a mock podcast was created to allow for interviews in a more natural and efficient way.
After completing the program, startups showcase their work at Demo Day, a digital event where they apply what they’ve learned in a live pitch to attract investment. You can watch it [here].
Finally, the startups that completed the program are presented, along with those that are part of the Buentrip Ventures portfolio.
